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Joie Girl’s Guide says The Grilling Box is the Summer BBQ Must


The Joie Girl’s Guide: July 8-14

July 8, 2013  


NEW YORK: If only we could live inside the sunshine captured in John Singer Sargent’s magical watercolor paintings. Lucky for us, the Brooklyn Museum’s current exhibition highlighting the artist is the next best thing–but there’s only two weeks left to check it out. Travel through the collection of ninety-three pieces on display through the end of the month. Visit for more info.


LOS ANGELES: When it comes to summer cooking, the grill is the way to go–but who wants to give up coveted pool time to grocery shop for your next summer soiree? Cue FarmBox LA Grilling Box. You can order their grilling box online with ease and have supplies for a gourmet barbecue menu delivered to your door ready to throw on the fire. Think grass-fed ground beef, pretzel rolls, and makings for guac and grilled peaches – all the ingredients for a perfect summer night.


SAN FRANCISCO:  As self-declared foodies, we’re always up to try new cuisines, and Tony Stewart’s pop-up restaurant Waiheke Island Yacht Club is the perfect spot to try New Zealand-inspired fare such as oysters, snapper, and even the exotic feijoa, a tart citrus. This new spot, open through the end of the year, is a unique culinary escape housed in the historical Pier 29 and offers an ambiance that parallels the easy, dream-like quality of New Zealand’s beautiful Waiheke Island. Visit for more info. For reservations, call (415) 956-1048.


EVERYWHERE: In the midst of our go-go-go lives, sometimes a little brain break is more than necessary. However, clearing our heads is often easier said than done. With a little help from new online meditation center Headspace, we’re ready to clock a little zen time straight from our computers and/or smartphones (perfect for a pre-work moment, right?). It’s a “gym membership for your mind,” and well-worth the $5 a month subscription if you ask us. Check it out for yourself at Thundercat’s long-awaited new album, Apocalypse, will see release this week on July 9th. It can be, at times, bittersweet in the track “Heartbreaks + Setbacks,” somber in “Without You,” and jazzy in “Tron Song.” But who can’t appreciate an emotionally complex album that still finds time to party? One thing’s for certain: Apocalypse is set to round out our summer playlists.

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Refinery 29 says FarmBox Makes Healthy Living Easy

7 Farm-Fresh Food Delivery Services That Make Healthy Living Easy

by Nicole Catanese on June 7, 2013 at 5:00AM


There’s nothing quite like a backyard cookout in the summertime, especially when fresh veggies and juicy fruits are the star players. But, sourcing these nourishing food groups can be a total headache (anyone for supermarket traffic?) and we're never quite certain where all that produce is actually coming from.


Well, we rounded up the best, local food delivery services that make eating healthy and delicious a no-brainer. From at-your-doorstep, farm-fresh deliveries to prepared meals that'll have you saying nom, it's time to indulge in some down-home goodness!


Farm Box LA syncs up with local and sustainable farmers and helps you put faces and names to those organic apples, so you know exactly where your food is coming from. Try their Complete Farm Box (small is $79; standard is $99; deluxe is $129) or their Custom Farm Box, which lets you handpick what you want (or don’t!) each week. On a super-health kick? Go for their Juicing Farm Box ($52 for the small) so you can DIY every a.m., or try the CrossFit Paleo Deluxe Box ($102). Prefer to wear your food? Their brand-new Beauty Farm Box ($59.95) debuts this week and includes foods known to promote healthy skin and hair, plus tips to whip up a yummy meal or beauty treatment — not one avocado left behind!


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Fox 411 Catches Maria, Jamie, and Ali munching on FarmBox fruit skewers


Scene & Herd: Where the stars were and what they were doing

By Hollie McKay on June 6, 2013


Tom Cruise beaming with pride while supporting son DJ Connor Cruise at sbe's HYDE Lounge in West Hollywood.


Zoe Saldana, Chris Pine and Zachary Quinto partying with the likes of Tom Cruise and Kate Beckinsale at the "Star Trek Into Darkness" premiere after party at LA hotspot AV Nightclub.


Maria Menounos, Jaime King and Ali Landry nibbling on FarmBox LA fruit skewers at the Haute Polish Organic Manicure Event at the swanky Chi Nail Bar in Beverly Hills.


"Les Miserables" sensation Samantha Barks refueling with Smari Icelandic Yogurt at HOT8 Yoga in Beverly Hills during the book signing by Jennifer Aniston's yogi guru, Mandy Ingber.


Axl Rose, Vanessa Hudgens and Kelsey Grammer noshing at Hakkasan Las Vegas at MGM Grand.


"Star Trek" director JJ Abrams stopping by the Facebook Headquarters in Menlo Park alongside his pal, Andy Samberg.


Zoe Saldana, Ginnifer Goodwin and Diane Kruger enjoying an intimate dinner on behalf of Vogue and M*A*C Cosmetics in Los Angeles, for Prabal Gurung.


"DWTS" pros Cheryl Burke and Derek Hough enjoying the warm weather at the Ciroc Summer birthday bash at a private Los Angeles estate.


Actress Jamie Chung cooling down with a Vitamin Water Zero post FlyWheel workout in New York City.


Val and Maksim Chmerkovskiy hanging out by the pool at AZURE Luxury Pool at The Palazzo Las Vegas donning patriotic red and blue shorts.

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DailyCandy says Snack Yourself Sexy with The Beauty Box

Get Gorgeous with 4 New Beauty Treatments

June 5, 2013


T-minus sixteen days until the first day of summer, and beach days loom large on our hazy horizon. To help you look your hottest during the hottest of seasons, we’ve rounded up the buzziest new face and body treatments.





Snack Yourself Sexy

Get antiaging ingredients and skin-saving superfoods delivered straight to your doorstep with the new Beauty Box ($60 per week) from Farm Box L.A. Contents vary weekly (think: blue kale, raw walnuts), and each reusable basket includes a newsletter detailing how to use your goods, from dinner recipes to DIY avocado facial scrubs to tips for using lemon to decrease bloating. To schedule a delivery, call 310-344-6701.


 Farm-Fresh Food, Delivered to Your Door

May 14, 2013

Farm Box LA's Chako Fairbanks and Reisha Delug show Whit & Lucy how to get the best of the farmer's market, without leaving the house. Watch the video here. 

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KCET’s The Nosh puts FarmBox on their L.A.’s Best Farm-to-Home E-Grocers List!



To Market, To Market, We...Don't Go: L.A.'s Best Farm-to-Home E-Grocers

by Jessica Ritz on January 22, 2014 11:52 AM


When FreshDirect began delivering a huge selection of groceries directly to Manhattan residences and offices almost 12 years ago, the online service gave picky New Yorkers much to celebrate. (As well as plenty to be concerned about.) Now the West Coast has a similar option, thanks to a Seattle-based behemoth, but local food entrepreneurs have tapped into another particular niche. 


We've noticed a growing number of businesses aimed at discerning farmers' market types who aren't interested in getting all their food via a major corporation, but have limited time, aren't jazzed by potentially restrictive CSA options, and might want to make an impulse buy of, say, a jar of small-batch jam or organic olive oil to go with their fruit and vegetable haul. These start-ups are finding new ways to cut out the middleman in shoppers' quest for great ingredients and the freshest produce. In addition to artisanal/farmers' market-to-table oriented e-grocer options, there's also the meal-in-a-box genre, which generally consist of a kit of parts with all the components, recipes, and in some cases, pro chef tips to ease the process of making your own stress-free "gourmet" meal; some examples include Plated, Tastery, Blue Apron, and Fare Trade. (The fate of Hollywood-based Pop-Up Pantry, however, serves as a reminder that this isn't the easiest food business to make a go of.) Raddish, a new L.A.-based subscription venture, delivers recipes and culinary educational motivation that's geared towards families, but doesn't come with food itself.


So, if you're tired of schlepping around town to procure your kale, free-range eggs, pasture-raised meats, almond milk, and fancy locally made chocolates, here's a breakdown of whose bringing what to local doorsteps, where they'll deliver to, and how much it costs.


FarmBox L.A.

While some of the other sites convey a certain seriousness of purpose, Farm Box L.A. presents all youthful, sunny cheer. (Your second grade daughter will probably love it.) The delivery subscription or individual order service offers a wide range of choices for produce boxes, or boxes with produce and bread and meat, or just ala carte items. So if all of your kohlrabi experiments have failed, then FarmBox will allows substitutions. Other boxes are designed for Paleo diet adherents, pets, and juicers.


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Angeleno Magazine says FarmBox is Delicious and Unique

 Organic Beauty and Wellness | New Beauty Magazine Online Chat

April 17, 2013


New Beauty Magazine chats with Organic Beauty experts and the founders of FarmBox LA, Chako Fairbanks and Reisha Fryzer, as well as Dr. Brent Ridge, a physician and co-founder of Beekman 1802 and New York dermatologist Jeannette Graf, MDCheck out the video here.

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PureWow calls FarmBox Wow Worthy and a Must-Have

Wow Worthy: April LA - A month of must-haves

April 26, 2013



We’re crazy for stylish and useful things that make our lives easier. This month, we discovered a service that delivers farmers'-market fare to our door, an organizational notebook that doubles as a cool scrapbook--even stain-resistant fabric to liven up our patio.




Farm Aid

Love farmers’-market fare but sick of fighting crowds to get the best cherimoya? Opt instead for Farm Box LA and get a customized batch of farm bounty brought to you. Farm Box LA is like a personal shopper for your fridge. You sign up online to get a weekly, biweekly or even onetime delivery (love the low commitment) from more than a dozen local farms and artisans. There is a standard CSA-type selection, the fruit-and-veggie box (from $52), as well as what’s called a complete box (from $79), which includes extras like free-range eggs and artisan California cheddar. Most uniquely, Farm Box LA offers deliveries specialized for the way Angelenos eat today: There’s a no-cooking box and a CrossFit Paleo box--loaded with low-glycemic veggies and high-protein eggs for CrossFit devotees. We like the way the juicing box took us out of our smoothie rut with kiwis, persimmons, mint and parsley. You can opt out of any veggie or fruit you don’t want, and the cold-packed boxes are left without signature every Sunday. Here’s to supporting local farmers--and sleeping in.


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Take Rob Lowe’s Mother’s Day Quiz to find out what you should get your Momma

(Hint: it starts with "f" and ends with "x")



Are You a Good Son? A Mother’s Day guide to brunch reservations

By Rob Lowe on April 23, 2013


Mother's Day is May 12th. A man can't underestimate its importance. If it’s gifts you seek, our partner and curator Mr. Rob Lowe has devised a handy gifting guide. And if you’re also on the hook for brunch reservations (hint: you’re on the hook for brunch reservations), then read on, dutiful son. Read on.

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LAist sings FarmBox praises and tells you how it works

Farm Box LA: Bringing the Farmers Market to Your Door

By Krista Simmons on April 19, 2013 12:30PM


A new breed of CSA called Farm Box LA is bringing baskets bursting with local produce harvested at local farms to your door. And instead of working with just one farm like a traditional CSA, they cultivate relationships with several area farmers and pick the best for your delivery each week."


We team with about 40 different farmers, producers, and artisans," says Chako Fairbanks, one of the company's founders. Fairbanks started Farm Box LA with her friend Reisha Fryzer, after quitting her job in marketing. Now instead of sitting behind a desk, she finds herself visiting the farms they source from on a weekly basis.


Here's how it works: Each Sunday morning at 6 a.m., Farm Box's partner farmers from around Southern California drop off their produce, which was usually harvested on Saturday, at the FarmboxLA warehouse space downtown. (They share the area with Weiser Family Farms, our favorite purveyor of heirloom potatoes.) The goods are then divvied up into their signature red baskets, and then delivered by noon to their 350 or-so customers throughout L.A. They plan on expanding the concept to San Francisco this summer.

"When we first set out, we were worried that it'd just be this upper eschalon of wealthy people ordering our baskets," says Fairbanks. "But we're finding that it's your average 25 to 35-year-olds who are curious about cooking and who really care about where thier food comes from."

Of course, quality local produce does come at a cost. The Farmboxes go for $52 for a small box, which feeds 1-2 people; $77 for a standard box, which is geared more towards families or for a couple who is cooking every night; and the $102 large box for a large family who really gets down in the kitchen. Subscribers can also make their box "complete," which means you'll get bread, juice, cheese, jams, and nuts, basically making it so that you don't have to make a trip to the grocery store during the week.

There are some unique offerings too, like the beauty box or the juicing box. They also have intelligently partnered up with various Crossfit gyms across town to offer a paleo box, which focuses on protein and veggies for those on the new, ever-so-trendy diet. The baskets are very customizable, and you can add in things like olive oil, Rockenwagner baguettes, or cheese individually, too.

With our first box, we got all kinds of crafty, making everything from pickled purple carrots to an apple galette. Since we cook on a nightly basis for various eager eaters, it was easy to breeze through a box in a week. The folks at Farm Box aim to make the task of working with some lesser-known products like cherimoyas or celery root easier by including a weekly newsletter with recipes in their boxes. "You don't have to be an amazing cook to make good food," says Fairbanks. "If you have really awesome ingredients, the job is pretty easy."


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FarmBox lands on CBS’s Latest Best of LA: Farm Fresh Delivery Services


Get Gorgeous with 4 New Beauty Treatments

June 5, 2013


T-minus sixteen days until the first day of summer, and beach days loom large on our hazy horizon. To help you look your hottest during the hottest of seasons, we’ve rounded up the buzziest new face and body treatments.

Snack Yourself Sexy

Get antiaging ingredients and skin-saving superfoods delivered straight to your doorstep with the new Beauty Box ($60 per week) from Farm Box L.A. Contents vary weekly (think: blue kale, raw walnuts), and each reusable basket includes a newsletter detailing how to use your goods, from dinner recipes to DIY avocado facial scrubs to tips for using lemon to decrease bloating. To schedule a delivery, call 310-344-6701.

The Press Page


KCET uses FarmBox produce for their Quick Pickled Vegetables recipe


Recipe: Quick Pickled Vegetables from Farm Box LA

by Siel Ju on March 9, 2011 9:00AM


Shopping at the farmers market can be a dangerous affair -- simply because all the fresh, in-season produce looks so tempting. If you bought a rolling cartful of fresh veggies with the full intention of enjoying crudités as snacks all week -- but already feel daunted by all the crunchy fare -- Reisha Fryzer can help.


Reisha's the owner of Farm Box LA, a newish organic produce delivery service that brings hand-picked items from local farmers markets to your front door. For $50, Reisha delivers a reusable boxful of what's good at the market -- with enough produce to feed one or two people for an entire week.


Of course, customers' healthy eating habits get derailed at times -- which is why Reisha, who holds a chef certificate from the Epicurean Culinary School in West Hollywood, also offers a pickling and jamming service. Unenjoyed fruits and veggies can simply be placed back in the delivery box to be picked up -- and turned into locally-made jams and pickled veggies for $10 a jar.

Try your hand at pickling your own veggies with Reisha's recipe. She recommends using firmer vegetables -- such as carrots from Finley Farm or fennel bulb from Tutti Frutti Farm -- and having fun with the recipe by swapping out spices or vegetables.

Quick Pickles


4 carrots, peeled and thinly sliced

1 1/2 cups apple cider vinegar

2 tablespoons sugar ginger, small piece julienned

1 cinnamon stick

1 teaspoon whole black peppercorns

1 teaspoon coriander seeds

pinch of salt


Place carrots upright in a large picking jar or a few small jars and set them aside. In a medium saucepan heat the apple cider vinegar, sugar and desired spices and salt over medium heat until simmering. When liquid is about to boil, pour it over carrots. Let it cool and then seal and store in the fridge for up to 3 weeks submerged in the liquid.


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“Let food be thy medicine, and let thy medicine be food.” -Hippocrates 


“Let food be thy medicine, and let thy medicine be food.” -Hippocrates 

By Laura Pardini on October 13, 2011


I first saw Reisha Fryzer at a Daisy Swan “Entrepreneur” seminar featuring a select group of independent business owners. I was there that night because our very own talented Travel Expert writer; Natalie Compagno, was one of the guest speakers along with Reisha. I thought Ms. Fryzer’s business was unique, globally conscious and helped to fill a very important piece in a person’s life: a balanced and nutritious diet. Here is our interview with Reisha Fryzer, Owner of Farm Box LA. Enjoy!


1) Tell me about your business?

My business is called Farm Box LA. Every week, I deliver to your door a Farm Box full of a wonderful variety of freshly picked produce that I personally select from local farms and farmers markets. There’s nothing better than eating food that tastes the way it’s supposed to – as if just harvested from the earth! Along with the Farm Box, you can check my blog and receive weekly recipes to go along with some of the Farm Box week’s produce.

2) How did you get started?

I was living in Malibu and discovered Vital Zuman Farm and began to work there as a volunteer. I then began learning my way around other local farms and farmers markets. A logical next step was to learn how to make the best use all this freshness, so I earned my chef certificate at the Epicurean Culinary School in West Hollywood, and supplemented that with vegan cooking classes. With all these tools at my fingertips, it made sense for me to turn my love of agriculture and the slow food movement into a business that could bring this healthy way of eating to my neighbors in Los Angeles. That was the start of Farm Box LA. I created the company to share my love of eating fresh, healthy, seasonal, organic, pesticide-free produce with my fellow Los Angelenos who would love to eat that way too. And probably would, if they had the time to visit farms and farmers markets often enough to make sure they always have an abundance of the freshest, best produce possible. Not to worry. Farm Box LA will bring the farm to you.

3) Can you discuss the importance of supporting our local farmers?

Yes Yes Yes… To start with, our topsoil is depleting at a rapid rate. And it takes 500 years to restore just 1 inch of lost rich topsoil!! I also believe in supporting our local economy. We have plenty of land and unemployment to grow and eat all our food. Why would we want avocados from Mexico when we have the Best avocados in Southern California. Also it is important that we create a beautiful world for our future generations to enjoy!

4) What do you consider the best things to do in Los Angeles?

Going to any Farmers Market and buying fresh what I need for the days meal! I love engaging in conversations with the farmers. Each of the farms’ produce variety can change a bit each week, so its good to ask them questions. I lived in Paris a few years ago and found it amazing how the Parisians shopped daily for their produce and each home only has a small fridge (and usually no freezer). I didn’t want to lose this lifestyle. And well if you can’t make it to the farmers market, that’s where my company Farm Box LA comes in.

I also enjoy going for a bike ride on Malibu Road and swimming at the small public beaches on the road and then lunching at Malibu seafood (which is only a short bike ride away).

Waking up and attending Tej’s, 9am Kundalini Yoga class at Golden Bridge.

Walking my dogs at Griffith Park.

Vegan Cooking classes with the Spork Sisters & Zuddha girls.

Lastly, starting my day planting and harvesting fruits and vegetables in my backyard. We are so lucky in Southern California to have great weather and can grow produce all year long. A small garden on a balcony or backyard will provide you with not only delicious treats but a great education!

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The WSJ uses FarmBox for their LA Farmers’ Market to Your Doorstep 


Bringing the Farmers' Market to Your Doorstep

By Kimberly Chou updated February 3, 2011 12:01AM


In deep winter, the greatest challenge for a committed locavore may not be coming up with yet another way to eat root vegetables, but the icy slog to the farmers market. Luckily, there are a number of services that deliver organically and locally grown fresh fruits and vegetables.


With community-supported agriculture programs (CSAs) and farmers markets rising in popularity, farm-to-kitchen-table eating has never been easier. As of last year, the U.S. Department of Agriculture recorded more than 6,100 farmers' markets across the country, up from 1,755 when it first began tracking the markets in 1994.We tested companies in four cities to check out their promises of "local" and "organic" produce. With each service, we chose the standard size order, which amounts to a week's worth of fruits and vegetables for a two-person household; and we specified the "seasonal" or "local" box when available.


In Los Angeles, we signed up for Farm Box LA, requesting the produce be left on the porch in case we weren't home. Farm Box bills weekly through PayPal, but you can ask to pay with cash or check. We emailed to ask if we could use American Express instead and owner Reisha Fryzer emailed back to confirm and called to set up our account.


After the first delivery, customers are encouraged to put a $50 deposit on two reusable containers that get swapped out with each delivery. Ms. Fryzer said that since she was making extra deliveries the next day, she would drop off our produce in paper bags.


The fruits and vegetables arrived for the most part in top condition. A trio of sweet, funny-shaped kiwis, two large Asian pears, multicolored fingerling potatoes and a kohlrabi—common in Kashmir but sometimes difficult to find in L.A.—were part of the mix. However, the lettuce had to be thrown out after wilting in the sun between its morning delivery and the time we came home that evening.


There was no information about where the produce came from in the bag, though on the Farm Box blog Ms. Fryzer lists the farms she buys from each week at farmers' markets in Hollywood. She said the yet-blank "Farms" section of the website will soon include photos and information about the farms. The website includes recipes and news about different produce. Farm Box offered more bonuses than any of the other services: They will take any unused produce to a local food bank or farm to use as compost; or they'll jam or pickle it for you for $10 a jar.


In New York, we ordered from Urban Organic, a Brooklyn organic-produce delivery service, that says on its website says, "We try to give our local farmers as much of our business as possible." But the standard box included items like bananas and citrus, which clearly didn't come from anywhere nearby, and beets from California. Owner Charles Pigott said our delivery arrived during a week of heavy snow, which resulted in substitutions for local items. Usually Urban Organic buys from farms like Lady Moon in Pennsylvania for its leafy greens; kale that week came from Joe Heger Farms in California, Mr. Pigott said.


For delivery, we gave instructions to get the employees at the shop next door to unlock the entryway of our walk-up. Another option: Some customers mail in an entryway key. Delivered in a cardboard box, the soft greens (lettuce, spinach) appeared a bit frost-bitten from the cold, but the hardier stuff (oranges, apples) looked market-ready. Tucked into the box was a newsletter with a list of the week's produce, news and recipes.


With the $25 membership fee and varied delivery charges ($1.99 for Brooklyn and Manhattan, but up to $4.99 elsewhere), Urban Organic isn't the service to try if you aren't a regular produce eater. There's a $1 charge for substitutions. But referrals are rewarded with a complimentary box.


In Chicago, we ordered a box of mixed fruits and vegetables from Irv & Shelly's Fresh Picks and via the website, included a $4 tip for the delivery person. The produce arrived in a Styrofoam cooler, inside a larger plastic bin with an ice pack to keep the produce cold. Irv & Shelly's promise organic produce and local produce in the months when that's possible, and the box—heavy on root vegetables—reflected that. Most of the produce came from Wisconsin, Illinois and Michigan. The collard greens were from California, and the bananas from Colombia. A printout in the box listed the items in it, and another had preparation tips, plus a list of participating local farms. Owner Shelly Herman said the company works with more than 100 local farmers, and uses an organic broker for produce outside the region. She said they offer bananas from South or Central America and avocados year-round, in hopes that customers won't make an extra trip to the grocery store for them and use more gas.


Again, there was a tricky apartment situation: The building's entryway door was locked and the driver hid the box in a gangway on the side of our building, leaving us a voicemail. The tips of the collard greens were slightly frozen after sitting outside in the cold.


Our Seattle delivery from New Roots Organics arrived in a large storage bin lined with food-grade cardboard. All the produce was loose, except for a bunch of carrots and a plastic pint container of mini peppers. Spinach and chard came bundled but un-bagged. Pears weren't quite ripe, which was nice as we could eat them later in the week after finishing the other fruit.


Prices rose by $4.50 a box, effective this week, but we found the volume of food still reasonable for the price. (We paid $35 for a box now priced at $39.50). Consumers can set preferences (i.e. ask the service to never deliver certain produce items) and also swap out up to five items per order.


A flier in the box listed contents and weight, which helped us spot a glitch: We were supposed to receive four Pink Lady apples, but got Gala instead. We considered this a minor problem, however.


Though New Roots stresses local and organic sources of food, the literature in the box didn't indicate where the fruits and vegetables actually originated. The site says produce comes from California, Oregon, Washington, and sometimes, Mexico. It also offers a link to four provider farms in Washington state explaining what those farms grow. New Roots says it sources through one wholesaler in Washington state and one in Oregon, which buy from networks of local farms, through farm cooperatives and direct from the grower.


Owner Carolyn Boyle says in winter it's difficult to pinpoint for customers the exact origin of produce, since some farm partners and distributors operate multiple orchards, but in summer, New Roots tries to be more specific about origin. In the future, she says, her service may also offer organic honey and eggs.


—Lori Barrett, Jane Hodges and Priyanka Mattoo contributed to this article.